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2026-02-04 10:04:49 -

Gambling CPC vs CPA: Which Model Works Best for Casino Advertising?

Gambling CPC ads have become a recurring topic in internal media buying discussions over the past few years, especially as casino operators and affiliates face tighter platform controls and higher acquisition pressure. While CPA models still dominate many conversations, CPC-based buying is quietly regaining attention among advertisers who care about funnel control, data ownership, and...

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