Gambling CPC ads have become a recurring topic in internal media buying discussions over the past few years, especially as casino operators and affiliates face tighter platform controls and higher acquisition pressure. While CPA models still dominate many conversations, CPC-based buying is quietly regaining attention among advertisers who care about funnel control, data ownership, and...
The reality most media buyers face today is simple: first-time deposit (FTD) campaigns are becoming harder to scale profitably. CPMs continue rising across Tier 1 and Tier 2 geos, moderation standards are getting stricter, and user skepticism toward promotional offers is higher than it used to be. In this environment, gambling advertising is no longer just about generating...
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