India’s fragrance sector has evolved far beyond traditional attars and incense. Today, the perfume industry in India is experiencing a structured transformation driven by urbanization, changing lifestyles, and increasing exposure to global grooming standards. Consumers are now viewing perfumes as a daily-use personal care product rather than an occasional luxury.
Rising disposable incomes...
The Fragrance Market is undergoing a multifaceted transformation driven by science-led formulation, circular design, and hyper-personalized retail. As consumers become more ingredient-conscious, brands increasingly spotlight transparency and safety—embracing green chemistry, allergen disclosure, and biodegradable musks. This pivot balances artistry with accountability, turning...
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