Why SEO Is the Only Marketing Asset That Doesn’t Expire Most digital marketing tactics come with an expiry date. Paid ads stop the moment your budget runs out. Social media posts disappear into the feed within hours. Influencer campaigns fade once the buzz is gone. SEO, however, works differently. It is the only marketing asset that continues delivering value long after the work is done.
Think of SEO as digital real estate. When you invest in it...