Beyond the Click: The Critical Importance of Conversion Rate Optimization (CRO) in SEO
For years, the SEO industry has been singularly focused on one metric: ranking. The collective goal was to hit the #1 spot, drive traffic, and declare victory. But what happens after the user clicks the link and lands on your website? If that hard-earned visitor leaves without taking a desired action—signing up, calling, or buying—all the expensive SEO and content efforts...
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