on the runways and Prada on the streets for
Our interactions were largely face to face and spontaneous. This year, marketing ought to be thought of as a brand building tool, rather than a mere sales mechanism. In 2025, men took to the streets with their paperbacks in h to mark the dawn of the so called performative male. While some of us mocked him, his bookish style is set to influence menswear more broadly this season. One of the...
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