In 2026, almost every advertiser we speak to agrees on one thing: getting traffic is easy, but getting the right traffic is not. Organic reach has flattened across most verticals. Social algorithms shift weekly. Search platforms tighten policies faster than teams can react. As a result, many brands are revisiting paid acquisition—not because they want shortcuts, but because they...
Anyone who has spent real budget on sports advertising knows the uncomfortable truth: high traffic volume does not automatically translate into high-quality engagement. In fact, as platforms mature and moderation tightens, the gap between impressions and actual performance has widened. CTRs flatten, Quality Scores fluctuate, and suddenly campaigns that looked scalable on paper become expensive...
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