Market Overview

The GCC watch market size reached USD 1.8 Billion in 2025 and is projected to grow to USD 3.2 Billion by 2034, according to IMARC Group. The market is expected to grow at a CAGR of 6.67% during the forecast period of 2026-2034. Key growth drivers include the rising popularity of luxury watches, increasing disposable incomes, digitization, expansion of the e-commerce sector, and accessibility to online retail stores. The market also benefits from technological advancements such as the rise of smartwatches, which combine traditional watch features and modern functionalities.

How AI is Reshaping the Future of GCC Watch Market:

  • AI-powered smartwatches integrate features such as fitness tracking, message notifications, and smartphone connectivity, enhancing user experience and driving consumer interest.
  • E-commerce platforms leverage AI-driven personalized recommendations and virtual try-on solutions, facilitating a convenient and engaging shopping experience for watches.
  • AI enables supply chain optimization in watch manufacturing and distribution, reducing operational costs and improving delivery speeds.
  • Government programs supporting digital transformation in retail sectors boost the adoption of AI technologies in watch sales across the GCC.
  • AI-assisted competitive intelligence and consumer behavior analysis provide key market insights, helping brands tailor products to consumer preferences.
  • Companies are increasingly investing in AI-driven marketing strategies that target luxury watch consumers, enhancing brand visibility and boosting sales.

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Market Growth Factors

The GCC watch market is driven significantly by the growing demand for luxury watches fueled by increasing disposable income in the region. Luxury watches are regarded as a symbol of prestige and sophistication, appealing to affluent consumers who appreciate craftsmanship, exclusivity, and timeless design. The accessible availability of premium products through expanding e-commerce platforms supports this trend, allowing easier access to diverse luxury watch brands. This is supported by rising digitization and the proliferation of online retail stores, which provide consumers with convenient browsing, detailed product information, and customer feedback, accelerating sales and market penetration.

Another notable growth factor is the technological advancement and increasing popularity of smartwatches among tech-savvy consumers. Smartwatches offer functionalities beyond traditional timekeeping such as fitness tracking, notifications, and smartphone integration, blending style with practical use. These additional features fulfill the needs of modern users who seek multifunctional wearable devices, thereby expanding the market. The expanding GCC technology ecosystem and consumer preference for connected devices highlight this segment's growing importance in the overall market.

Sustainability and ethical considerations are emerging as influential factors shaping the GCC watch market's evolution. Consumers increasingly prioritize environmental impact and prefer products manufactured with eco-friendly processes or recycled materials. Watches aligning with sustainable practices gain competitive advantage and attract eco-conscious customers across the region. This trend encourages watch brands to adopt greener manufacturing techniques and ethical sourcing, reflecting a broader push toward responsible consumption, which influences purchasing decisions and market dynamics.

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Market Segmentation

The market is segmented based on:

Type Insights:

  • Quartz
  • Mechanical

Price Range Insights:

  • Low-Range 
  • Mid-Range
  • Luxury

Distribution Channel Insights:

  • Online Retail Store
  • Offline Retail Store

End User Insights:

  • Men
  • Women
  • Unisex

Country Insights:

  • Saudi Arabia
  • UAE
  • Qatar
  • Bahrain
  • Kuwait
  • Oman

Recent Developement & News

  • October 2025: The GCC government announced collaborations with educational institutions to promote digital skills, encouraging the adoption of smart wearable technologies including AI-enabled watches, enhancing market growth.
  • September 2025: Leading watch manufacturers launched major expansion campaigns in the UAE, ramping up offline retail presence and introducing AI-driven customer service tools to improve consumer engagement.
  • August 2025: Market statistics revealed a significant increase in online sales of luxury and smartwatches, highlighting the accelerated consumer shift towards digital purchases and e-commerce platforms in the GCC.

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About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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